Data we collect or receive
Data of customers and users of our Services
Kpeiz is a provider of Software as a Service (SaaS) solution for social media marketing.
We collect personal data from our customers and users of the Services (which includes employees of our corporate or institutional customers) for our own purposes, such as to provide and administer the Services. We are the data controller in respect of this personal data.
In order to provide our services, we analyze user profiles and other information that we receive directly from the social media platforms such as Facebook, Twitter, LinkedIn and other, via these platforms’ APIs. Such data include both non-personal data such as various statistics and metrics and personal data of the platforms’ users. Where we source the data directly from the relevant platforms, via these platforms’ public APIs, we determine the purpose of processing, which is developing and constantly enhancing our Services and offering them to our customers on a world-wide basis, via our web platform. In such cases, we would be the data controller with respect to this information.
We also process personal data on behalf of our customers as their data processor; this is when the provision of certain Service or Service feature requires that our customers give us a permission (such as, for example, a token or other administrative permission) within the Service to access and manage any information that our customers monitor or collect from social media sites; this may include information that is not publicly available. When we access such customer’s data within their social media pages and properties with respect to which the customers are the data controllers, we act in accordance with the instructions of our customers (which they give us through the Services) as their data processor. This will be, for example, when we access Facebook insights or manage the communication (Facebook messages) between the customer and its end users within our customer care feature of the Community Service.
We collect your personal data when:
You register or use registration for our Services, by completing a web registration form;
You log to our Service, either by entering your username (email) and password, or using a social login such as Connect with Facebook
authentication means that we may make available to you;
You otherwise interact with Kpeiz, for example when you publish any images, content or other files or data via our Services;
When you create an account with Kpeiz, we will ask you to complete a registration form indicating your first name, surname, email, company, and job title. You can also choose to add a phone number to your account.
For purposes of analysis and improvement of our Services, our servers may automatically record information when you visit our website or use some of our Services, including:
Browser type and language; and
Date and time of your request or action, including your actions within the Services such as history of how you use our Services.
If our Services are purchased by an entity, it is the individual users within such entity’s organization who log into our platform through which the Services are provided and whose personal data are collected, as described above. Where such entity provides us directly with any personal data of its employees or other individual users that it authorized to access the Services, it must have all necessary consents, permissions or registrations to process and to provide to us its employees’ or users’ personal data.
Social network user data
The type and scope of personal data obtained from social media platforms depends on the type of the APIs and permissions granted by the respective platforms, and on the administrative permissions granted to us by our customers, where applicable.
Below are the most typical examples of data collected about social media platform users:
User generated content (such as posts, comments, pages, profiles, images or feeds) including its metadata (such as time and location of post or comment);
Contact details (such as name, email address, telephone number) if made public by the user;
Additional individual information (such as age, gender, employer, profession, geographic location, education information, financial status, habits and preferences) published by the user.
We only process data that the social network users made available to general public, pursuant to the relevant platforms’ terms, and that are generally accessible via the social network APIs, or data that our customers grant us permission to access.
How we use the data
We use your personal data for the following purposes:
To provide the Services
To communicate with you
To provide a better user experience
To protect our Services and secure our or third party rights
For marketing and sales purposes
We may process your personal data in the scope specified in Section 2.1 to learn how you use our Services to be able to continuously enhance user experience as well as provide our customers seamless customer support. We may process such personal data also to improve and enhance our existing Services and develop new offerings. This includes product and market statistics, research and analytics, benchmarks and other analyses to better understand your needs and the needs of users in the aggregate, diagnose problems and analyse trends. See Section 7 below for more details
We process your personal data in the scope specified in Section 2.1 to keep the Service safe, secure and reliable. This includes detecting, preventing, and responding to fraud, abuse, security risks, and technical issues that could harm Kpeiz, our customers and users.
We may process some of data specified in Section 2.1 when required by law or to establish, exercise or defend our legal claims or, where necessary, protect rights of Kpeiz. For example, we may store data about how you use our Services, including payments for Services, to prove or otherwise support our rights.
We may process your contact personal data, in particular email, name, company and job title to offer you our new Services. For more details please see Section 8 below.
For the purposes specified in Sections 3.1 and 3.2, we process your personal data based on our contract with you (if you are our direct customer and a natural person) or based on our legitimate interest to provide our Services to our customers (where our customer is your company or organization and you are an authorized user designated by your company or organization, or if you are social network user whose data are analyzed as described in Section 2.2 above).
For the purposes specified in Section 3.3, we process your personal data based on our legitimate interest to develop and improve our Services.
For the purposes specified in Section 3.4, we process your personal data based on our legitimate interest to protect and secure our rights or claims or the rights of our customers or users.
For the purpose specified in Section 3.5, we process your personal data based on your voluntary consent where you have given us such consent. In a limited scope permissible under applicable law, we may also use your electronic contact details to inform you about our Services without your explicit consent, based on our legitimate interest, as described in more detail in Section 8 below.
Where we use your personal data for our legitimate interests, we make sure that we take into account any potential impact that such use may have on you. Our legitimate interests don’t automatically override yours and we won’t use your information if we believe your interests should override ours unless we have other grounds to do so (such as performance of contract, your consent or a legal obligation). If you have any concerns about our processing, please refer to details of “Your rights and your duty to inform us of changes” in Section 11 below.
Sharing your personal data for legal and business purposes
We may use and/or disclose to third parties (including government bodies and law enforcement authorities, our affiliates, professional advisors and our vendors or subcontractors) information about you when:
Complying with legal process;
Enforcing or defending the legal rights of Kpeiz, and in connection with a corporate restructuring such as a merger, business acquisition or insolvency situations
Preventing fraud or imminent harm; and
Ensuring the security and operability of our network and services.
This information will be shared provided that, in all such circumstances, we will only share the limited personal information that is required to be shared in the unique situation.
Your data may be shared with Kpeiz affiliates in particular to provide marketing and pre-sales activities.
We may contact you about our news, events, Services and their features or special offers that we believe may interest you, provided that we have the requisite permission to do so, either on the basis of your consent (where we have requested it and you have provided it to us), or our legitimate interests to provide you with marketing communications where we may lawfully do so, within the limits provided by law. In the latter case, we will only send you marketing communication if you are using or have recently used any of our Services and have not objected to receiving such information.
For these purposes, we may share your contact details with our vendors or business partners who provide the relevant services or functions on our behalf, including event organization, marketing, distribution of surveys customer service, or public relations. These third-party vendors have access to and may collect information only as needed to perform their functions on our behalf and are not permitted to share or use the information for any other purpose.
Please note that we may occasionally send you important information (including via email) about our Services that you are using or have used including changes to applicable terms and conditions and/or other communications or notifications as may be required to fulfil our legal and contractual obligations, as described in Section 3.2 above. These important Service communications are not affected by your marketing communication preferences.
Security and location of your data
We have implemented and will maintain appropriate technical and organizational measures, internal controls, and information security routines in accordance with good industry practice while keeping in mind the state of technological development in order to protect your data against accidental loss, destruction, alteration, unauthorized disclosure or access or unlawful destruction. Such measures may include, without limitation, taking reasonable steps to ensure the reliability of employees having access to your data and providing for limited access rights and access controls; authentication; personnel training; regular back up; data recovery and incident management procedures; restrictions on storing, printing and disposal of personal data; software protection of devices on which personal data are stored; etc.
Your rights and your duty to inform us of changes
In accordance with applicable laws and as further described below, you have the right to request access to, rectification, erasure or portability (e.g. transfer of your personal data to another service provider) of your personal data we process, as well as to object to the processing of your personal data and/or request restriction of such processing.
Please note that your objection to processing could mean that we are unable to provide you with our Services or otherwise perform the actions necessary to achieve the purposes set out above (see Section 3 ‘How we use the data’).
It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us by contacting us via the contact details in Section 12 ‘Contact Us’.
Rectification of your personal data
Accuracy of your personal data
Erasure of your personal data
Restriction of processing
Portability of your personal data
Objection to processing
Withdraw your consent
According to applicable laws, you have the right to rectify your personal data you have shared with us. Through your settings of the Services, you can update your account information, change your profile settings. If you wish to limit or change access to or the sharing of your personal data with a social network, please do this via your account settings on that social network.
We take reasonable measures to ensure that you are able to keep your personal data accurate and updated. You can always approach us in order to obtain confirmation whether or not we still process your personal data.
You can ask us to erase your personal data at any time. If you approach us with such a request, we will delete all your personal data we have without undue delay, provided that your personal data is no longer necessary for the provision of the Services or other permitted purposes, in particular in connection with exercising and defending our legal rights, or meeting our legal obligations. We will also delete (and ensure deletion by the processors that we engage) all your personal data in case you withdraw your consent or in the circumstances that the law requires us to do so.
If you request us to restrict the processing of your personal data, e.g. in circumstances when you contest the accuracy, lawfulness or our need to process your personal data, we will limit processing of your personal data to the necessary minimum (storage) and, if applicable, will process them only for the establishment, exercise or defense of legal claims or, where necessary, for protection of rights of another natural or legal person, or other limited reasons dictated by the applicable law. In case the restriction is lifted and we continue processing your personal data, you will be informed accordingly without undue delay.
You have the right to receive personal data relating to you and which you have provided to us. If you approach us with such request, we will provide your personal data in commonly used and machine-readable format to you without undue delay from receipt of your request. If you request so, we will send your personal data to a third party (another data controller) which you will identify in your request, unless such request would adversely affect rights or freedoms of others and where technically feasible.
You have the right to object to our using your personal data on the basis of our legitimate interests (refer to Section 4 above to see when we are relying on our legitimate interests) (or those of a third party) and there is something about your particular situation which makes you want to object to processing on this ground. In such case, we will no longer process your personal data unless we demonstrate compelling legitimate grounds for their further processing which override your interests, rights and freedoms, or for the establishment, exercise or defense of our legal claims. If you object to processing of your data for direct marketing purposes, we will cease to process your data for these purposes.
If you have provided us any consent with the processing of personal data, for example for marketing communication, you can withdraw your given consent at any time without stating any reason. We will block your personal data for any further processing. Please note that the withdrawal of your consent does not affect the lawfulness of any processing based on consent before its withdrawal.